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The Quick and Dirty Guide to Using Hootsuite to Manage Your Small Business...
When large businesses are using Hootsuite to handle all of their social media needs, there is no reason small businesses should not be taking advantage of the program as well. Hootsuite has both free...
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Looking Back at 2015: 3 Statistics That Will Change the Way You Market Using...
Marketing trends change every year as businesses attempt new and innovate ways to increase traffic and find new customers. It is important to learn from these trends at the end of every year, and use...
View ArticleAdvanced Tactics: How to Use Retargeting and Email Marketing Together for...
Retargeting is a tested method of increasing a business’s conversion rate by advertising directly to customers who have already visited its website. The results in these campaigns speak for...
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Trying to Improve Your Social Media Following? 3 Reasons You Should Be...
Social media is an imperative tool for any small business that wants to grow its consumer base and website traffic. Unsatisfied customers can use social media to destroy a brand and satisfied...
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Understanding ‘Scannable Content’ and Why This Factor is Critical to Your...
Online content is distracting by design. Websites require links to additional content in the sidebar to keep readers hooked, advertisement for sales or specials to direct them to a sales page and...
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It’s All in the Title: 3 Data-driven Reasons Why You’ll Want to Split Test...
Also known as A/B testing, split testing has become a popular method for determining the effectiveness of your website. With so many factors going into what makes your website a hit or a miss, from...
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Should You Be Using a Pop-up Subscription Form on Your Blog? Yes – and Here’s...
Blogs are a fantastic resource for businesses and can be used as a way to get a steady flow of new readers to visit the website. The problem that presents itself is finding a way to convert those new...
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How To Get Social Media Attention Now… Even if You Have No Idea What To Do!
Would you like to know how to get way more attention, interaction and positive response from your social media marketing? If so, follow these steps right now and watch what happens! So many people ask...
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Four Easy Methods to Boost Reader Engagement in and Sharing of Your Company...
With the commonality of finding information online, it’s nearly a necessity for any business to have their own website and update it on a regular basis. In tandem with this is the popularity and...
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4 Ways Your Blog Content Builds Your Expert Authority
Have you ever wondered why marketing experts place so much emphasis on blogging? It’s because they know what you need to know. Regular blogging with quality content builds and nurtures your sphere of...
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